Investopedia for Financial Literacy
Illustration & Graphic Design
As noted on Investopedia, “financial literacy has a material impact on families as they try to balance their budget, buy a home, fund their children's education, or ensure an income for retirement.” We designed a sponsorship opportunity around this very important content that would break down the information into easily accessible items.
I chose primary colors, and a design style that felt both modern and nostalgic to traditional news typography. The page is meant to feel elevated and educational, yet clean and, since financial content can often be lofty and very tech-forward, making it feel unapproachable and intimidating.
Teamwork
Concept Development: Dotdash Finance Marketing Team
Art Direction & Graphic Design: Ellie Kantor
Product Design: Jax de León & Jersey Babcock