Ellie

b. 1986, HK.

Hello :)

I’m a Design Director with 10+ years of experience leading product design, brand identity, and creative direction across large-scale digital properties. I’m passionate about accessible designs that help people understand things, collaborate, and connect with what matters to them. In my current role as Ad Product Design Director at People Inc., I translate technical, organizational, and conceptual complexities into elegant, user-first solutions across our 40+ brands. My favorite feedback is that I ask great questions. I’m an expert at strategizing with other designers, developers, UXR, and stakeholder partners to build the right thing, and then build the thing right.

In addition to my regular responsibilities in my role, I’m the lead designer of our social responsibility identity program at People Inc., called How We Give. I also try to broaden my outreach personally by serving on the Associate Board at Publicolor, a non-profit which champions youth development in underserved NYC schools.

I love geometry, drawing, and making playlists. My biggest dream is to create designs and artwork that can help the world make a bit more sense.