Ellie

b. 1986, HK.

Hello :)

As the current Ad Product Design Director at People Inc. I oversee the design and functionality of advertising products across our web & app properties. This requires leadership of various teams of designers and developers, and governance of our design system and CMS. My specialty is producing flexible design frameworks that are visually elegant, easy to use, and optimized for performance. Most of all, I like making things make sense.

I lead collaboratively to facilitate conversations that solve problems, empower sales strategy, and innovate on our ad product suite to bring client goals to life. My team is rooted in Design Thinking, design systems and documentation, UXR, and a shared obsession for geometry and pixels.

In addition to my regular responsibilities in my role, I’m also the lead designer of our company outreach program called How We Give.