Ellie

b. 1986, HK.

Hello :)

I’m a Design Director with 10+ years of experience leading ad product design, systems thinking, and scalable user-driven experiences. Currently Ad Product Design Director at People Inc., I translate business and technical constraints into elegant and flexible, user-first solutions across our 40+ brands. I work collaboratively various teams of designers, developers, UXR, and stakeholder partners to oversee the design and functionality of advertising products across our web & app properties.

In addition to my regular responsibilities in my role, I’m also the lead designer of our company outreach program called How We Give.