Ellie

b. 1986, HK.

Hello :)

My specialties include web design, product design, branding and concept development. As the current Ad Product Design Director at People Inc. I oversee the design and functionality of advertising products across our web & app properties. This requires leadership of various teams of designers and developers, and understanding of some proprietary and outsourced CMS and ad platforms to produce advertising designs that are both visually elegant, and optimized for performance. I lead collaboratively to facilitate conversations that solve problems, empower sales strategy, and innovate on our product suite to bring client goals to life. My team is rooted in Design Thinking, design systems and documentation, UXR, and a shared obsession for geometry and pixels.

In addition to my regular responsibilities in my role, I’m also the lead designer of our company outreach program called How We Give.