REN Restaurant : Brand Concept Pitch
I was approached for branding of a restaurant expected to open on April 1, 2021. Construction was paused indefinitely at the onset of the pandemic, and the restaurant never came to fruition. I used the project as an exercise in typography, custom brand illustration, logo design, and concept development. Here are my sketches:
REN : Modern and Artistic
The prospective owners were looking for a fresh take on an upscale feel for their UWS American Fusion Restaurant. Reflective of the Chef’s innovative pairings of ingredients and unique approach to each of his dishes, this menu features clean, minimal and modern illustrations paired with broad, bold type.
REN : Elevated Classics
As a second option, I presented a more nostalgic-looking menu that maintained the elevated feel of the restaurant owner’s goals.
The brand assets use dotted shading that hints at older forms of printing techniques. Typography, geometric illustrations, bistro-inspired typography and use of space communicate to its patrons that the food at this restaurant will be a refreshing take on dishes they know and love.
In this restaurant space I would imagine contemporary-modern barstools with rounded rattan backs, a white marble bar, chrome light fixtures, and a mix of pastel and gem tones.