Serious Eats for Perdue
Custom Illustration, Web Design
For Perdue Chicken, we created a page that would allow users to explore different cuts of chicken and inspire them to try recipes at home. This illustration is interactive, where clicking on each chicken cut provides a link to shop at Perdue and a recipe suggestion.
It was important to the client that images of Perdue chicken cuts in their packaging were shown in the experience, so I paired each item with an illustration of the cut in a friendly, homey style, to help balance the effect of viewing raw chicken.