People Inc. How We Give
Art Direction & Graphic Design
7 Pillars of How We Give
I used a grid to build shapes that resemble elements of each theme.
Food Security depicts the shape of bowls stacked up, possibly next to a row of cups, or the tops of people’s heads sitting next to each other.
Family shows human-like forms in descending height to show generational passing of time.
Housing Security shows a person inside a double-walled home, safe and sound.
Bauhaus Grid
Bauhaus translates literally to “building house.” Bauhaus design is characterized by clean lines, simple, useful shapes, primary colors, and rational use of materials. How We Give branding will draw from this focus on utility and solution-oriented design principles. The shapes in the grid create depth of space and multitude. addition of mesh gradients create a filament-like texture to add a sense of interconnectedness to the shapes.