Parents.com Like a Mother
Ellie’s role: Creative Direction, Graphic Design, User Research
As Design Director of Ad Product, I lead our Product Designer in designing this agentic experience as part of a 3 year, $23MM campaign. The experience is designed to present a selection of articles, tips and products from a large pool of content that was carefully curated by the Parents editorial team and People Inc. Studios team.
Using our concise set of components, and targeting data from the People inc. content portfolio, the Ai can act like a librarian; pulling and populating content into the page, for a deeply personalized yet clean and lightweight user experience.
User Flow
Users can explore infinite content using the agentic search. Their experience is personalized by the selections they made before arriving to the page, and are adjusted further as the user continues to engage.
This project became part of a larger agentic content product at People Inc. Read on for more!